they send us coupons. it keeps us coming back. >> it's like the dentist. you fill out that thing, don't forget to come to the dentist. >> yeah. no matter what kind of retail store you are, if you want to have a newsletter based around it, a once a month e-mail going out, to advertise or educate which you brings me to the next point. every retail store should be doing something to educate because that brings in customers. the sushi restaurant, an an example, i'll use them and also a chinese restaurant, they do an education class on preparing chinese foods. that barber, why can't he be doing a class once a month on grooming yourself or doing your own hair. guys like me, i'd be interested in doing that, i don't necessarily mean i'd do it on my own, but it still draws people in to get an education. >> and it keeps them loyal. >> it does. >> you can go to that barber, a barber is different or this nail salon. >> a nail salon is a perfect example. i think women would like to learn tips on doing nails. why not have an event with coffee and cook kiss or whatever.